All in Copenhagen

MAD 2012 w/ Enrique Olvera

Mexican cuisine remains one of the most interesting cuisines in the world, and is finally starting to get the attention that it deserves. This past July, I had the honor of introducing my close friend Enrique Olvera of Mexico City's Pujol at the MAD 2012 conference in Copenhagen. Below is the video of our presentation, as well as the transcript. Enrique Olvera:

Good afternoon everyone, I would like to first thank Rene, Ali and all the staff at noma and MAD for the hospitality and opportunity to share our work in one of the most exciting food events in the world.

I would also like to introduce you to Alex Dzib, alex has been part of our family for a few years now and he will be assisting me in the cooking demo.

And last, but defenetly no least is Mr. Adam Goldberg, a foodwriter from NY that has visited Pujol at least twenty times in the past year. So because I can be as objective about my cuisine as my mother can be objective about me and because he has beaten the record of most visits in a year, I wanted instead to let Adam talk about his experience at Pujol and I will talk about our thought processes a bit later.


"Eating with the terroir," "earth to plate," "fiercely local;" these lofty phrases which at one point had meaning are now often hollow tag lines used to pepper conversations. Frankly, I'm guilty too. It's not easy to describe the appreciation invested in a food's source. But at the same time, an ingredient's source should never supersede flavor. Just because hand-picked moss comes from the high hills of northern Hokkaido, or if tomatoes come picked this morning from a farm nearby, doesn't mean they will necessarily taste good.

Unfortunately, there are few restaurants that combine an ingredient's unique naturalness with an inventive cuisine that doesn't take the spotlight away from nature. It's usually a tradeoff. Noma has both. The unique flora and fauna found in Scandinavia provides a full spectrum of ingredients with which René Redzepi, chef of Noma Copenhagen, can paint into sophisticated flavor.