All tagged food photography
My first visit to Sukiyabashi two years ago was one of the best sushi meals of my life. The meal's beauty lies in its apparent simplicity: just rice and fish. Of course this is deceiving. The exquisite sushi is the amalgam of impeccable ingredients and skill, from the hand-selected blend of rice and its meticulous steaming, to the exacting ratio of fish to rice and the timing with which it's served. Even the luke-warm temperature of the rice and its precise grain count per piece, as well as the sushi's position on the plate, is no accident. Chef Jiro Ono, Japanese living legend, is perhaps the world's greatest sushi chef.
The atmosphere of Sukiyabashi Jiro seemed more relaxed and comfortable than the last time. While both the chef and his son were friendly and engaging in 2008 food photography -- no matter how subtle -- seemed to make them a bit uncomfortable. Two years later and chef Ono was smiling and welcoming photos. The sushi bar also seemed to have more foreigners. During my last meal I was the only foreigner at the table. Considering my meal in 2010 was on the exact same day as in 2008, it's unlikely a seasonal difference. This is probably due to its Michelin 3* rating permeating out, as well as the increase in internet publicity.
When I first discovered Momofuku Noodle Bar, the concept bewildered me. A New York ramen restaurant seemed misplaced. How could a low-key Asian street-stall dish be hawked to New York's hipsters at high prices? Very readily, it turns out. And I believe the reason for the smashing (if not immediate) success of Noodle and its later brethren lies in chef/owner David Chang's business savvy: small portions, bar seating, loud music, and food that seems at once exotic and comforting. And despite a well-documented hatred for food photography, which I strongly disagree with when done tactfully (no flash and no pictures of diners), Chang allows such gaucherie at the Noodle Bar which means I can share my most recent experience there.
The Noodle Bar is sneaky, offering slightly under-portioned dishes at reasonable prices. Designed to be shared, these small plates add up to cost more than a multi-course tasting menu at one of the city's fancier restaurants. This low barrier of entry provides diners the comfort of being able to spend modestly, while the small-statured dishes create the illusion possibility of having "just a bite." Chang is a polarizing figure, with ardent supporters and adamant enemies, but he is tuned in to what the dining public wants in a way many of his peers can only dream of. When one concept doesn't work, he tries another. Noodle's namesake items might be the least popular thing on the menu, and at Ssäm they aren't even available anymore.
